The Prince's Foundation School of Traditional Arts, 19-22 Charlotte Rd, London EC2A 3SG
PRESS VIEW: Friday 5th October at 16:00-18:30PM
OPENING RECEPTION: 18.30PM-20.30PM
Acdemic Consultant:Fan Di'an
Curator:Dr Khaled Azzam、Zhang Zikang、Qiu Zhijie
Artist:Xu Bing\Su Xinping\Sui Jianguo\Qiu Zhijie\Yu Hong\Liu Xiaodong\Wang Yuyang\Wu Jian'an etc.
In the thousands of years of China’s history, tradition has been constantly recreated but it has never become a formulaic or restricted way of working; CAFA’s artists therefore cannot be defined as exclusively creative, over-mannered or results-driven – instead they are deeply engaged in a tradition of change and re-invention.
This reflection on tradition has been embodied by the work of its contemporary artists. Over 30 works by internationally renowned Chinese artists including Xu Bing, Sui Jianguo, Su Xinping, Liu Xiaodong, Yu Hong, Qiu Zhijie and Wang Yuyang will be showcased at The Prince's Foundation School of Traditional Arts gallery in Shoreditch during the week of the Frieze Art Fair.
The works in this exhibition are by artists teaching at CAFA. They represent the frontiers of contemporary art in China. In their work we see both realism and Western classicality as
well as the rich traditional heritage of Chinese landscape painting and ceramic art, the tradition of Zen, and that of Chinese writing.
‘Such a positive attitude towards the tradition is the most remarkable commonality of the artists in this exhibition. It is also a rich and diverse attitude that is common to the Chinese cultural traditions of internal complexity and the exhibition asks - ‘Is this the most important tradition in China’? Curator QIU Zhijie
Xu Bing Square Word Calligraphy Sign: Men, Toddlers, Women
Su Xinping The Waste Land NO.3 Copperplate Etching 300×200cm
Sui Jianguo The Blindman
Qiu Zhijie Imaginary Geography
Yu Hong She's Already Gone Virtual Reality Artwork3
Liu Xiaodong Refugees 8 Oil on Canvas 38×33cm
Wang Yuyang Breathe-two piles of books
“Play Beyond the Game – the First Grand Exhibition of Art and Serious Games” is opened at the CAFA Art Museum on September 8, 2018. It is hosted by the Central Academy of Fine Arts (CAFA) and China Cultural & Entertainment Industry Association (CCEA) and organized by the School of City Design in CAFA, CAFA Art Museum and Game Branch of CCEA. It showcases a large number of serious games that combined with various elements including culture, art, science and technology, and holds a series of discussion and exchange activities, in the aim of excavating the artistic and functional value as well as the cultural connotation of games. Through exploring profound communications between the game and art, education, medical treatment and other social disciplines, the exhibition hopes to convey the positive values of serious games and encourage and support talents of game developing to create serious, cultural and artistic games, so as to push forward the development of digital entertainment education in China.
The exhibition presents a variety of nearly 100 pieces of games from around the world, including “Minecraft”, “Monument Valley”, “Kingdom Come: Deliverance”, “Sky”, “Gorogoa”, “Cuphead”, “Ylands”, “Folding Fan”, “Mortise and Tenon”, “DragonBox Big Numbers”, “Human Resource Machine”, and so on. Based on the interactive experience of games, the exhibition focuses on introducing the development process of each game and uncovering the creation process of game designers, including showing their original manuscripts and exclusive interview videos, directly conveying the charm of the “ninth art”, cultural value and practical application to the audience.
Fan Di’an, President of the Central Academy of Fine Arts, is addressing the opening ceremony
Fan Di’an, president of the Central Academy of Fine Arts, expressed at the opening ceremony that, “Play Beyond the Game – the First Grand Exhibition of Art and Serious Games” not only displays a large number of new works of game design and innovation at home and abroad, and more importantly it reveals a new cultural pursuit in the international game industry under a global information era, that is, to concern about social culture on the aspect of game creation and production. Game is an ancient and ever-changing field, and also a cultural lifestyle which is closely associated with human intelligence, imagination, sense of competition and adventurous spirit that are required in people’s life. With the rapid development of the game industry and its increasing market demand, there are at least two issues exist in the process. One is the language style of games; the other is the social and cultural responsibility that games should bear. People may worry about that the teenage generation loses themselves in cultural recognition and interests because of those games with strong cultural characteristics in the content, form, discourse and style. Therefore, it particularly needs to consider some crucial questions that what the game care about and whether it has contributed to social development through showing humanistic and cultural concern. The theme of the exhibition “Play Beyond the Game” reflects a cultural review of games from the perspectives of design concepts.
Fan Di’an further commented that “many displayed game works explores the integration of digital technology and artistic innovation, including drawing inspiration from traditional art and making a modern transformation, which increased the degree of artistic involvement in the exhibition to some extent”. He hopes that “Play Beyond the Game” will open a new window for the world of games and game works from different countries could resonate with people’s spirit world, thus to make indeed the exhibition an academic milestone in the worldwide game industry.
Wang Zhong, Director of the School of City Design in CAFA
Wang Zhong, Director of the School of City Design in CAFA, mentioned that it is the first exhibition featuring serious games in China. Themed on “Play Beyond the Game”, the exhibition explores the communications between the game and education, culture, medical treatment as well as other social disciplines, and pays attention to the virtual world and imagination of serious games that may transcend an age. Thus, this exhibition not only concerns the expansion of the functions of games but also shows an attitude to explore the future, trying to establish an intensive platform for gathering cutting-edge technology, academy and capital.
Zhang Zikang, Director of the CAFA Art Museum
Zhang Zikang, Director of the CAFA Art Museum, said that , “CAFA Art Museum hopes that through sorting out and presenting the cultural issues concerning game art in the exhibition, it can lead this emerging art form to draw more attention and discussion in the academic system of fine arts, and explore the deep influence brought by games nowadays on visual arts as well as other fields. At the same time, it expected that people who come to visit and experience the show could pay more attention to serious games that involved in domains such as education, medical treatment, social practice and future imagination. It also anticipated that the humanistic care and social philosophies reflected in the exhibition would evoke new thinkings and possibilities for the future of the game and human beings.”
The opening forum brought together worldwide famous game designers and experts of game education in colleges from around the world, including Tracy Flullerton, Dean of the Game Department in the University of Southern California; Pamela M. Kato, Former President of the Research Center of serious games European Union; Andre Thomas, Principal Lecturer of the National Art Education Association. Their discussion is around how the electronic game – as a well-received digital media of the future – could combine with different social fields and provide higher social values beyond entertainment with the development of technology.
Tracy Flullerton, Dean of the Game Department in the University of Southern California
Tracy pointed out that interactive experience is essential to the development of future game industry and the humanistic idea that the game wants to convey is the soul. To achieve this goal, it requires game developers, designers and people from the education department to have interdisciplinary cooperation in cultivating talents as the industry enabler for the next generation.
Pamela M. Kato, Former President of the Research Center of serious games in European Union
Pamela believes that there are challenge and opportunity for this industry as well. The challenge is that creating serious games itself involves several irrelevant disciplines and costs high during the initial stage of development. On the contrary, however, it will lower the cost for the related industries in the long run, such as medical treatment, psychology, medical skills and engineering. In this sense, the challenge can also be viewed as an opportunity.
Andre Thomas, Principal Lecturer of the National Art Education Association
Andre talked about every game should start from a learning course and these courses contain new knowledge for the students. His another point is to build an efficiently-collaborated team, in which the game scholars and course experts – such as the expert in mathematics or history – design the required examinable quantity and learning objectives for the students to achieve.
It is the first time in China for an exhibition of game art to enter into a major national art museum – CAFA Art Museum and provide a large-scale concentrated display of world-class game designers’ exclusive documents, sources of inspiration, creation manuscripts, videos as well as accomplishments of applications on serious games. “Play Beyond the Game” is a journey of adventure and exploration about games, using the means of the game to enable people to re-recognize and re-know serious games from the cooperation with various fields covering children’s medical treatment, teenage education, literature and fine arts.
On the opening ceremony, China Cultural & Entertainment Industry Association, leaders of the Central Academy of Fine Arts and world famous game education experts gave rewards for the “Enterprise Contribution Award of Serious Games”, “Pathfinder Award of Serious Games”, “Culture and Art Communication Award” and “Academy Award of Games”.
Enterprise Contribution Award of Serious Games
Tencent Serious Game, Tencent Next Idea Center, Perfect World, NetEase Games, TapTap Games, Bilibili, Unity, Sony China
Pathfinder Award of Serious Games
Shiyun, Nishan ShaMan, Unheard, Ylands, Minecraft, Aooman
Culture and Art Communication Award
Iris Fall, Candle Man, White Night, Sky, Seven Days of International Trade
Academy Award of Games
Arte-Mecenas, Gorogoa, Walden, Folding Fan
The audience is playing games during the exhibition
Part of the serious games presented in the exhibition include: “Variant: Limits” – bringing game into the teaching of college education, “R-mission” – helping children with cancer to fight against the disease by presenting the cancer treatment process, “Minecraft” – allowing players to learn history through famous historical scenes and Chinese classical architectures that restored in the game world, “DragonBox Numbers” – using the form of game to illustrate basic mathematics for learning, “Walden” – using the means of game to interpret the essence of the world literary classics, “Ylands” – inspiring students’ creativity and imagination through collaboration with the game design department of colleges and universities.
For artistic games, there are: “Lumino City” – using handmade models to create a game world with city buildings combing live shooting, “Sky” – a social game on mobile terminal developed by the famous “Zenist” designer Chen Xinghan, “Iris Fall” – presenting the optic artistry of black and white by the way of digital game, “Nishan Shaman” – promoting minority culture and paper-cut art through the means of electronic game, “Gorogoa” – a puzzle game completed independently by one person with the style of hand-drawing, possessing a high artistic quality and rich philosophical connotation.
The exhibition forum also invited Yoshitaka Amano, an illustrator and famous Japanese artist who is also known for his illustrations for “Final Fantasy”, and Yoji Shinkawa, an exclusive painter of the Kojima Production, and the illustrator of “Metal Gear” and “Death Stranding”, to come to the event and bring the audience a conversation after 20 years.
Interactions between game design masters: Yoshitaka Amano is talking with Yoji Shinkawa
CAFA Art Museum has been recognized by the Ministry of Culture to be one of the first batches of pilot units for the development of the cultural and creative product.
Since the issue of Notice of the State Council on Approving and Forwarding Some Opinions from the Ministry of Culture and Other Departments on Promoting the Development of Cultural and Creative Products at Cultural Relics Units (No. 36 [ 2016], State Council), on May 11th 2016, the Ministry of Culture and the State Administration of Cultural Relics have identified 154 institutions for creative products development. CAFA Art Museum was selected to be one of the seven pilot units of the development of the cultural and creative product.
List of experimental units for cultural and creative products development selected by the Ministry of Culture (a total of 7)
The Palace Museum
National Museum of China
Chinese Art Museum
Prince Kung’s Mansion of the Ministry of Culture of China
CAFA Art Museum
CAAM Art Museum
CAFA Art Museum has always attached great importance to the development and production of art derivatives. It is committed to making the museum art shop a platform for cultural and creative products, in which not only collections of paintings, sculptures, creative products, art publications and art derivatives from renowned Central Academy of Fine Arts artists are provided, but also derivative products of Joseph Beuys, Tony Clark, Wendy Sacks and other internationally renowned artists.
Future Exhibition: Mobile Phone Shell / Handbag / Future Watch / T-shirt / U Disc Bracelet
Art derivative is a window for the public to appreciate art. Under the influence of the concept of "knowledge producing", we aim to bring avant-garde art into public life, achieving the motto "art for life, life for art". The derivatives here at the art museum not only satisfy aesthetic needs but also have an emphasis on practicality and usability. In addition to the conventional derivatives of silk scarves, canvas bags, and water cups, there are also derivatives produced separately for different exhibitions. For example,bamboo cups, brooches and children's books for the exhibition Selected Works of Chinese Painting Created in the Period of National Beiping Art School, watches and U disc bracelets for The Future Exhibition, earrings and brooches for Roger Ballen’s Theater of the Absurd, memo pads and wine for Super-Organism CAFAM Biennale 2011 and notebooks, photo frames and bags for the CAFA Graduation Season Series. These artistic derivatives, designed according to the theme of the exhibitions, not only contribute to the promotion of the exhibitions but also serves as a material extension of each exhibition that can be distributed to a larger audience.
Canvas bag / Notebook for CAFA Graduation Season Series
Memo Pad for Super-Organism CAFAM Biennale 2011
Brooch / Earring for Roger Ballen’s Theater of the Absurd
The development of derived art can lead ordinary people into the world of art. Those derivatives not only convey the value of the original artworks but also allow the owner to acquire more knowledge through the possession and use of them. This can be their first step to having their own collection. In this sense, the art shop at CAFA Art Museum is also the carrier of culture and the extension of art education of the museum.
Cup for The Invisible Hand: Curating as Gesture
Wine for Super-Organism CAFAM Biennale 2011
Brooches for National Beiping Series
Bamboo Cup for National Beiping Series
Hat for Social Sculpture: Beuys in China
In early 2015, Sean Scully had his first individual exhibition Follow the Heart: The Art of Sean Scully, 1964-2014, London -New York at CAFA Art Museum. The exhibition received great popularity. After one and a half years, the artist decided to donate one of his large works Weeping Song to CAFA Art Museum. On September 6th, 2016, as Sean was having his exhibition in Guangzhou, Wang Huangsheng, Director of CAFA Art Museum visited him and accepted his donation.
At the donation ceremony, Director Wang Huangsheng expressed his gratitude and said CAFA Art Museum has been waiting for this work for over a year. Sean took the certificate while posing for a photo shoot. His sense of humor affected all the guests and audience.
Shot at the Donation Ceremony
Weeping Song, 2015, Oil on aluminum, 215.9x190.5cm, Collection of CAFA Art Museum，Beijing
Detail of the work
I play with the colours：and what I do with them is I mix them up or pervert them to the point when they almost lose their identity in relation to the name they are given. Because we give colors different names, like blue, black, red- but there are many colors that are on the edge of these categories and these are the kind of colors that I tend to use.
Sean Scully was born in Ireland and grew up in the UK, currently living in the United States. Sean Scully is one of the most important living abstract painters and international art masters. His works were exhibited in and collected by over 150 museums and institutions around the world, including the Met, MoMA, Centre Pompidou, and Tate London. Sean was also a visiting scholar at Harvard and Princeton. Sean was awarded the Turner Award twice in 1989 and 1993.
Philosopher and art critic Arthur Danto praised Sean Scully as such “Scully's historical importance lies in the way he has brought the great achievement of Abstract Expressionist painting into the contemporary moment”.
The Exhibition: Follow the Heart: The Art of Sean Scully, 1964-2014, London -New York
Follow the Heart: The Art of Sean Scully, 1964-2014, London -New York was Sean's first individual exhibition in China. The exhibition showed Sean's works from his 45-years life of art, including photographs, oil, pastel and watercolor paintings, and a new sculpture work created specifically for the individual exhibition in China. More than 80 works shown in the exhibition came from private collections and museum collections in Europe or America.
Photos of the exhibition：