Exhibitions and Events-News

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“The Land of Country Remade” Awarded as An Outstanding Exhibition in the 2018 National Exhibition Season of the Excellent Collection from the Art Museums in China ...

2018-11-22

On November 20, learning from “The Notice of the Ministry of Culture Issuing ‘the Project Planning of 2018 National Exhibition Season of the Excellent Collection from the Art Museums in China’” (Letter of Approval [2018] No. 15), the acceptance work of this project has been successfully completed. Carefully reviewed by a panel of experts and examined by the Ministry of Culture and Tourism, “The Land of Country Remade – Research Exhibition on the Movement of New Chinese Guohua Painting in the 1950s-60s”, planned by CAFA Art Museum, won the Outstanding Project Award. A total of eleven projects are selected as excellent exhibitions and will receive incentive subsidies from the Ministry of Culture and Tourism for carrying out their exhibition tours and other related works.“The Land of Country Remade” selected representative works from the collection of CAFA Art Museum that reveals the innovation history of Chinese Painting in the 1950s and 1960s, and combed through the literature of discussion, exhibition articles and artworks that related to the reform of Chinese painting. In this both academic and artistic exhibition based on research, visitors can get a viewing experience as if walking through a history book. Edited | Editorial Department of CAFA Art Museum WebsitePhotography | Li Biao| The Exhibition Site | More

Student Recruitment “A Poem of Great Ambition – Li Hu’s Artistic Path” • Research Workshop ...

2018-11-20

“A Poem of Great Ambition – Li Hu’s Artistic Path”Research WorkshopStudent RecruitmentTime: November and December 2018Venue: Multifunctional Room and 2B Gallery, CAFA Art Museum*See application process at the end of the articleResearch Workshop Introduction Li Hu was an important Chinese painter, art educator, and teacher of CAFA in Chinese modern art history. He integrated Chinese and Western painting techniques – Chinese brush and ink with Western skills – in the creation of Chinese painting and made unique achievements in landscape and portrait painting. Li Hu created a lot of outstanding works, including “Guangzhou Uprising”, “Indian Woman”, “Portrait of Guan Hanqing”, “Night Navigation on the Three Gorges”, etc.Li Hu, “Guangzhou Uprising”2019 is the centenary anniversary of Li Hu. In order to commemorate Li Hu and fully present his artistic outlook, CAFA Art Museum has planned a special exhibition “A Poem of Great Ambition – Li Hu’s Artistic Path”, which is to be displayed in the art museum from December 2018 to January 2019. This exhibition will present more than 100 pieces of representative works created by Li Hua in his lifetime. Curator Cao Qinghui has systematically sorted out the creative process and works of Li Hu at different periods, focusing on Li Hu’s contribution to the innovation creation of Chinese figure painting.Li Hu, “Self-portrait”The research workshop, held along with the exhibition, takes on the education function of CAFA Art Museum to encourage young students to participate in the scientific and research projects related to the exhibition theme by a new model. It attempts to make students have deep engagement with the exhibition and works using immersion programs throughout the exhibition period, so as to arouse and inspire the research interest of students on Li Hu and the modern transformation of modern Chinese painting from multiple perspectives.Research Workshop ContentThis workshop is free of Charge and is divided into three stages.Li Hu drawing the draft of “Night Navigation on the Three Gorges” in 1973The first stage contains four courses before the opening of the exhibition. The main content is to lead students to get familiar with and master the related literature of Li Hu. In this stage, Li Hu’s families, and scholars who have involved in his exhibitions and studies will be invited to teach the students. In the last session of the first part, participants will decide research directions and topics with the instruction of curator Cao Qinghui.Time: November 2018Venue: Multifunctional Room, CAFA Art MuseumLi Hu,“An Old Man in Red”The second stage has four courses after the opening of the exhibition, with its subject content to further understand Li Hu from different angles and confirm the research titles. In this stage, curators and scholars in the fields of art history and Chinese painting will be invited to direct students to analyze Li Hu’s works and contemporary art of his time from the point of art history, techniques and other angles. Before the courses of the second stage start, students should first submit their research topics according to their learning situation. In addition, during the exhibition, each student will complete an on-site audience tour to have a profound understanding of Li Hua and his works.Time: December 2018Venue: 2B Gallery and Multifunctional Room, CAFA Art MuseumLi Hu, “Sketch of A Plaster Figure”The third stage is for students to report their achievements before the end of the exhibition. Based on the course learning of the first two stages, students will present their study results in PPT and finish an essay before January 15, 2019. The excellent essay will be included in the publication of the same title as the exhibition.Time: January 2, 2019Venue: Multifunctional Room, CAFA Art MuseumThe Host of the Research WorkshopCao Qinghui(Curator of the exhibition)Liu Xiyan(Coordinator of the project)Instructors of the Research WorkshopWu Hongliang(Deputy Director of Beijing Fine Art Academy, Director of the Art Museum of Beijing Fine Art Academy, Curator of “A Retrospective Exhibition of Li Hu’s Excellent Paintings” at the Art Museum of Beijing Fine Art Academy in 2009)Deng Feng(Researcher of the National Art Museum of China, Curator of “Beautiful Expression by Pen and Ink: Exhibition of Li Hu’s Paintings” at Han Hai Contemporary Art Center in 2015)Liu Xilin(Renowned Chinese art historian)Jiang Caiping(Professor of the School of Chinese Painting of CAFA)Liao Qin(Lecturer of the School of Chinese Painting of CAFA)Li Yaochen(Director of the Collection Department of CAFA Art Museum)Li Rong(Li Hu’s daughter)Li Fan(Li Hu’s son)Li Yun(Li Hu’s daughter) Application RequirementsRecruitment of 10 students as plannedAcademic background of art history studies or Chinese painting creationRecent or graduated master and Ph.D. studentsPlease send your resume to 112337188@qq.com before November 18(Please include academic background, research direction and mobile number in the resume)  More

Upcoming CAFAM Art Talks  In the Center of the (falling?) World – Istanbul Biennial ...

2018-11-12

Hosted by CAFA Art Museum and New Century Art Foundation, this lecture invites two internationally renowned art curators and critics, Nicolas Bourriaud and Hou Hanru for a profound and wonderful conversation about the relationship of art and the vision of the world. More

“CAFA Art Museum – Langfang” was Officially Unveiled on November 3 ...

2018-11-04

Followed by strategic cooperation achieved by CAFA Art Museum and ENN Group, the opening ceremony of “CAFA Art Museum-Langfang” was held successfully at the Silk Road International Cultural Exchange Center. Coinciding with the centenary anniversary of CAFA, Langfang branch initiated two exhibitions upon its founding: “The Collection of CAFA Art Museum” and “The Perspectives of the World: Through Photography and Videos”, which presented the excellent collection of CAFA Art Museum in recent years so as to view and experience the vitality of Chinese art in the contemporary era. More

Art Museum Forum:Opportunities and Challenges of Art Museums in the Digital Age Is Opening Soon ...

2018-10-31

This forum will explore the topic from art museum's academic research,public education,construction of substance & concept,and other aspects. More

Leonardo Art, Science and Technology Lecture Series :From Archives to Media Art: A Present of History? ...

2018-10-29

Speaker: Marcella Lista  Chief Curator for the New Media Collection at the National Museum of Modern Art –Centre PompidouIntroduced by :ZHANG GaDate: 31.10.2018 Wednesday Time: 18:30-20:00Language: English (with Chinese translation)Venue: CAFA Art MuseumCo-organized by CAFA Center for Art and Technology, CAFA Art Museum, Chronus Art Center In collaboration with Leonardo / ISAST About the LectureThis lecture will examine recent productions in contemporary art which employ various new media in order to reshape the sense of time and a sedimentation of history which no longer creates material remains but rather unfolds in an extended virtual space. While realizing what was at stake in the development of the internet in his essay from 1995, Archival Fever, Jacques Derrida raised the thoughtful question: “Where does the outside begin? That is the only question of the archive.” From seminal artists of Media Art, such as Chris Marker, to those who address today the interlacing of media and memory, we see experimental gestures go beyond the documentary use of the archive to question the cognitive experience of a multilayered past and the possibility to anticipate the future.   About the Speaker Marcella Lista is an Art Historian and, since 2016, Chief Curator for the New Media Collection at the National Museum of Modern Art –Centre Pompidou, Paris. She has taught at the universities of Limoges, Paris I Panthéon-Sorbonne, Paris X Nanterre. Her academic work has notably addressed the history of the visual culture of sound, leading to various exhibitions: “Sons et Lumières: une histoire du son dans l’art du XXe siècle”(with Sophie Duplaix, Centre Pompidou, 2004), « Pierre Boulez. Œuvre: Fragment » (Musée du Louvre, Paris, 2008), « Paul Klee: Polyphonies » (Musée de la Musique, Paris, 2011), « Esma / Listen » (Beirut Art Center, Beirut, 2016). More broadly, her research and curatorial work deals with artistic practices involving film, video, installation, dance and performance. Among her most recent projects: « A Different Way to Move: Minimalismes, New York, 1960-1980 » (Carréd’Art, Nîmes, 2017); « Anarchéologie » (Centre Pompidou, Paris, 2017); « Eric Baudelaire. Après » (Centre Pompidou, Paris, 2017). She is currently working on projects with Ryoji Ikeda and Hito Steyerl.  Pictures of worksChris MarkerZapping Zone: Proposal for an Imaginary Television (1990-1994)Multimedia installation with computers, TV sets, slides and sound.Exhibition view in Passages de l’image, Centre Pompidou Paris, 1990 Walid RaadPreface to the Fourth Edition (2013)Video still, HD video, silent, 14’ More

The Exhibition of “Xu Beihong and His Times: Artworks for the 100th Anniversary of CAFA” Opened at Hong Kong Sun Museum ...

2018-10-26

Organized by CAFA, Bauhinia Magazine and Sun Museum, the exhibition of “Xu Beihong and His Times: Artworks for the 100th Anniversary of CAFA” is opened at Sun Museum on October 25, 2018. It features 61 precious works from 33 well-known modern Chinese artists, including Xu Beihong, Qi Baishi, Zhang Daqian, Li Keran, and so on. For Hong Kong, it is rare to hold an exhibition of Chinese masterpieces of the 20th century with such high standards and scales in recent years. More

“Media Architecture Biennale 2018”Will be Opened at CAFA Art Museum ...

2018-10-26

Host: Central Academy of Fine ArtsOrganizers: CAFA Visual Art Innovation Institute, School of Architecture of CAFA, CAFA Art Museum, Media Architecture Institute ChinaDate: November 13 – 29, 2018Venue: Central Academy of Fine ArtsMAB (Media Architecture Biennale) is among the world’s largest and most high-profile academic brand events in the field of media architecture. Since 2008, five biennales have been held in Berlin in Germany (2008), Vienna in Austria (2010), Aarhus in Denmark (2012/2014), and Sydney (2016).  This year’s biennale MAB18 is hosted by CAFA, running 17 days from November 13 to 29, including workshop, thematic forum, conference, exhibition and award ceremony.MAB18 will bring together representatives from Europe, the Americas, Australia, as well aswell-known domestic colleges & universities, art organizations, scientific institutions and innovative enterprises. On the occasion, world’s top scholars, designers, artists, industry experts and urban construction managers of the media architecture and related fields, will lead participants to experience an idea storm of design and innovation, to jointly seek answers to the problems and challenges faced by media architecture in the global and Chinese cities, and to explore the great potential of media architecture in social, cultural and commercial fields in the construction and development of smart cities.The Theme of MAB18: Media Architecture – Digital Infrastructure at the Scale of the Hybrid CityAt present, digital infrastructures, large or small, have already merged into placemaking and smart city initiatives as the familiar “media architecture”. At the micro level, interconnected displays and mobile phones can show useful information to residents, while at the macro level,  the huge building facades and screens can represent the image and identity of an entire city. Then, how can the various scales of media architecture connect with the new-type interfaces between physical space and digital world, so as to build and support the structure of society, economy and culture will be an important developing direction in the future. MAB18 is to bring together top researchers, designers, and city builders & managers to discuss the utility and scale of interconnected media architecture in the local and global contexts. I MBA18 AGENDA I  I CONFERENCE IDate: November 15 – 16, 2018Venue: Academic Lecture Hall, CAFA Art Museum (simultaneous interpretation)Keynote Speakers:Bruce Ramus, Art Director of  Ramus Illumination, Adjunct Professor of University of SydneyDaan Roosegaarde, Artist, InventorUsman Haque, ArtistDan Hill, Associate Director at Arup, and Head of Arup Digital StudioBen Van Berkel, Architect, Founder and Principal Architect of the architectural practice UN StudioValentin Spiess, Chairman, CEO, and Member of the Executive Board of iart agThe exterior of CAFA Art MuseumI SYMPOSIUM I1. Enterprise Innovation SymposiumPresenter: Zhang Xin, School of Architecture of Tsinghua University,                    M.Hank Haeusler, University of South Wales14:00 – 17:00, November 13, at the Audio-visual academic lecture hall, CAFA (simultaneous interpretation)2. Digital Public SymposiumPresenter: Glenn Harding and Emma Shearman09:00 – 12:00, November 14, at the Audio-visual academic lecture hall, CAFA (simultaneous interpretation)3. Urban Media Art SymposiumPresenter: Susa Pop and Tanya Toft14:00 – 17:00, November 14, at the Audio-visual academic lecture hall, CAFA (simultaneous interpretation)The audio-visual academic lecture hallI Workshop IEach workshop is limited to 20 persons – in the classroom on the ground floor, building 7 of CAFA Art Museum, on November 13I Exhibition IDate: November 13 – 29, Venue: building 7 of CAFA (School of Architecture), Art MuseumContents: 1. The exhibition is based on the review of the award-winning works in the past five rounds of MAB conference, to present the grand occasion and winning works of the previous five biennales held in Berlin in Germany (2008), Vienna in Austria (2010), Aarhus in Denmark (2012/2014), and Sydney (2016) in Australia. 2. It also shows the achievements of Chinese urban media architecture, in which the massive expansion of media architecture from monomer to complex has reached a new height in China in a global context. Academic Lecture Hall, CAFA Art MuseumMAB EXHIBITION OPENING & DIGITAL CALLIGRAFFITI PERFORMANCE:Date: 18:00, November 13,  Venue: building 7 of CAFA (School of Architecture)l  MAB18 AWARDS CEREMONY    Date: November 16, 2018, Venue: Exhibition Hall 7F, building 7 of CAFAI  MAB(Media Architecture Biennale)IntroductionMBA (Media Architecture Biennale) is held every two years to give a concentrated display of the highest level of theoretical research and urban practices in the field of media architecture worldwide, which has a history of ten years and exerts a significant influence in the world. In addition to MAB, Media Architecture Institute (MAI) also organizes Media Architecture Summit (MAS) and Media Facades Summit (MFS) every year, which have been opened eight times so far. MAB, MAS and MFS have become the international media architecture brand events with the most international influence and future direction. Over the past ten years, leaders of the cutting-edge research, teaching and design team representing the world’s media architecture have participated in MAB and gave keynote speeches,  including Carlo Ratti, Director of MIT Senseable City Lab, Ignatius Jones, Creative Director of the “Vivid Sydney” festival, Gerg Stone, Strategy Director of ARUP Digital Services, Rafael Lzano-Hemmer, international renowned artist, and so on. At the same time,  MAB has also carried out practical construction and exhibition of media buildings and installations in Sydney, Vienna, Beijing, Toronto and other cities, forming a wide social influence.In June 2016, at the MAB16 Media Architecture Biennial in Sydney, Dr. Gernot Tscherteu, Founder of MAI, Prof. Hank Haeusler and Prof. Martin Tomitsch jointly announced that MAB18 would be held in Beijing, China, with Prof. Chang Zhigang, head of China branch, as the chairman of MAB18. l  MAI(Media Architecture Institute)The Media Architecture Institute was founded by Dr. Gernot Tscherteu, Dr. Oliver Schuerer, Dr. DI. W. Leeb and Dr. Martin Tomitsch in 2009. It aims to supplement the undertakings of universities and research institutions through flexible and focused study activities and binds industry, education and academia together. The institute has four branches in Vienna, Sydney, Toronto and Beijing, in which the Beijing Branch (MAIC) was set up in 2015 with Prof. Chang Zhigang from CAFA as the head of the branch.l  MAIC(Media Architecture Institute China)“MAIC Media Architecture · China” focuses on new forms of smart city space, shapes intelligent life and builds the innovative platform of science and arts to realize cross-border cooperation and barrier-free communication between scientific institutions and art & design organizations, science & technology discipline and art & design discipline, as well as scientists, engineers, artists and designers, and to promote a deep integration and updating of cultural & artistic industry and scientific & innovative new industry.Additional Information: About CAFA Visual Art Innovation InstituteIn 2015, the CAFA Visual Art Innovation Institute was among the first batch of institutions selected for the Beijing Advanced Innovation Centre Program. It was also the only art academy amongst 13 colleges and universities. The institute adopts an innovate interdisciplinary, cross-disciplinary mechanism, whereby this platform enables the removal of existing bottlenecks of scientific research and teaching to pursue the interlinking of research, learning, and production that is forward-looking and in line with the developments of times. In this way, it can build a collaborative innovation model that is oriented towards achieving a fourfold synergy between the scientific frontier, cultural heritage innovation, industry, and major regional development needs, thus building two "1+4" models.  The first goal is to create a "visual culture system" for Beijing, enhancing Beijing's visual identity, and incorporate the city's cultural development strategy. The second goal is to bring in internationally renowned masters with "Visual Beijing" as a blueprint, driving the research, learning, and production development of Beijing's related professional colleges and universities. In term of content, 'Spatial Beijing', 'Visual Beijing', 'Fashion in Beijing', and 'Life in Beijing' will be the main four components of the institute. In terms of organisation and structure, the Central Academy of Fine Arts will lead and build the platform for teaching, learning , and production, enabling the achievement of resources sharing between four of Beijing's colleges and universities, namely Beijing University of Technology, Beijing University of Civil Engineering and Architecture, Beijing Film Academy, and Beijing Institute of Fashion Technology. More

Tradition Is The Power For Invention ...

2018-10-06

The Prince's Foundation School of Traditional Arts, 19-22 Charlotte Rd, London EC2A 3SG PRESS VIEW: Friday 5th October at 16:00-18:30PM OPENING RECEPTION: 18.30PM-20.30PM Acdemic Consultant:Fan Di'anCurator:Dr Khaled Azzam、Zhang Zikang、Qiu ZhijieArtist:Xu Bing\Su Xinping\Sui Jianguo\Qiu Zhijie\Yu Hong\Liu Xiaodong\Wang Yuyang\Wu Jian'an etc.In the thousands of years of China’s history, tradition has been constantly recreated but it has never become a formulaic or restricted way of working; CAFA’s artists therefore cannot be defined as exclusively creative, over-mannered or results-driven – instead they are deeply engaged in a tradition of change and re-invention. This reflection on tradition has been embodied by the work of its contemporary artists. Over 30 works by internationally renowned Chinese artists including Xu Bing, Sui Jianguo, Su Xinping, Liu Xiaodong, Yu Hong, Qiu Zhijie and Wang Yuyang will be showcased at The Prince's Foundation School of Traditional Arts gallery in Shoreditch during the week of the Frieze Art Fair. The works in this exhibition are by artists teaching at CAFA. They represent the frontiers of contemporary art in China. In their work we see both realism and Western classicality as well as the rich traditional heritage of Chinese landscape painting and ceramic art, the tradition of Zen, and that of Chinese writing. ‘Such a positive attitude towards the tradition is the most remarkable commonality of the artists in this exhibition. It is also a rich and diverse attitude that is common to the Chinese cultural traditions of internal complexity and the exhibition asks - ‘Is this the most important tradition in China’? Curator QIU Zhijie Xu Bing   Square Word Calligraphy Sign: Men, Toddlers, WomenSu Xinping   The Waste Land NO.3  Copperplate Etching 300×200cmSui Jianguo    The Blindman  Qiu Zhijie   Imaginary Geography Yu Hong    She's Already Gone   Virtual Reality Artwork3Liu Xiaodong     Refugees 8 Oil on Canvas 38×33cmWang Yuyang   Breathe-two piles of books More

Play Beyond the Game, Review Games at the First Grand Exhibition of Art and Serious Games ...

2018-09-09

“Play Beyond the Game – the First Grand Exhibition of Art and Serious Games” is opened at the CAFA Art Museum on September 8, 2018. It is hosted by the Central Academy of Fine Arts (CAFA) and China Cultural & Entertainment Industry Association (CCEA) and organized by the School of City Design in CAFA, CAFA Art Museum and Game Branch of CCEA. It showcases a large number of serious games that combined with various elements including culture, art, science and technology, and holds a series of discussion and exchange activities, in the aim of excavating the artistic and functional value as well as the cultural connotation of games. Through exploring profound communications between the game and art, education, medical treatment and other social disciplines, the exhibition hopes to convey the positive values of serious games and encourage and support talents of game developing to create serious, cultural and artistic games, so as to push forward the development of digital entertainment education in China.The exhibition presents a variety of nearly 100 pieces of games from around the world, including “Minecraft”, “Monument Valley”, “Kingdom Come: Deliverance”, “Sky”, “Gorogoa”, “Cuphead”, “Ylands”, “Folding Fan”, “Mortise and Tenon”, “DragonBox Big Numbers”, “Human Resource Machine”, and so on. Based on the interactive experience of games, the exhibition focuses on introducing the development process of each game and uncovering the creation process of game designers, including showing their original manuscripts and exclusive interview videos, directly conveying the charm of the “ninth art”, cultural value and practical application to the audience.Fan Di’an, President of the Central Academy of Fine Arts, is addressing the opening ceremonyFan Di’an, president of the Central Academy of Fine Arts, expressed at the opening ceremony that, “Play Beyond the Game – the First Grand Exhibition of Art and Serious Games” not only displays a large number of new works of game design and innovation at home and abroad, and more importantly it reveals a new cultural pursuit in the international game industry under a global information era, that is, to concern about social culture on the aspect of game creation and production. Game is an ancient and ever-changing field, and also a cultural lifestyle which is closely associated with human intelligence, imagination, sense of competition and adventurous spirit that are required in people’s life. With the rapid development of the game industry and its increasing market demand, there are at least two issues exist in the process. One is the language style of games; the other is the social and cultural responsibility that games should bear. People may worry about that the teenage generation loses themselves in cultural recognition and interests because of those games with strong cultural characteristics in the content, form, discourse and style. Therefore, it particularly needs to consider some crucial questions that what the game care about and whether it has contributed to social development through showing humanistic and cultural concern. The theme of the exhibition “Play Beyond the Game” reflects a cultural review of games from the perspectives of design concepts. Fan Di’an further commented that “many displayed game works explores the integration of digital technology and artistic innovation, including drawing inspiration from traditional art and making a modern transformation, which increased the degree of artistic involvement in the exhibition to some extent”. He hopes that “Play Beyond the Game” will open a new window for the world of games and game works from different countries could resonate with people’s spirit world, thus to make indeed the exhibition an academic milestone in the worldwide game industry. Wang Zhong, Director of the School of City Design in CAFAWang Zhong, Director of the School of City Design in CAFA, mentioned that it is the first exhibition featuring serious games in China. Themed on “Play Beyond the Game”, the exhibition explores the communications between the game and education, culture, medical treatment as well as other social disciplines, and pays attention to the virtual world and imagination of serious games that may transcend an age. Thus, this exhibition not only concerns the expansion of the functions of games but also shows an attitude to explore the future, trying to establish an intensive platform for gathering cutting-edge technology, academy and capital.Zhang Zikang, Director of the CAFA Art MuseumZhang Zikang, Director of the CAFA Art Museum, said that , “CAFA Art Museum hopes that through sorting out and presenting the cultural issues concerning game art in the exhibition, it can lead this emerging art form to draw more attention and discussion in the academic system of fine arts, and explore the deep influence brought by games nowadays on visual arts as well as other fields. At the same time, it expected that people who come to visit and experience the show could pay more attention to serious games that involved in domains such as education, medical treatment, social practice and future imagination. It also anticipated that the humanistic care and social philosophies reflected in the exhibition would evoke new thinkings and possibilities for the future of the game and human beings.”The opening forum brought together worldwide famous game designers and experts of game education in colleges from around the world, including Tracy Flullerton, Dean of the Game Department in the University of Southern California; Pamela M. Kato, Former President of the Research Center of serious games European Union; Andre Thomas, Principal Lecturer of the National Art Education Association. Their discussion is around how the electronic game – as a well-received digital media of the future – could combine with different social fields and provide higher social values beyond entertainment with the development of technology. Tracy Flullerton, Dean of the Game Department in the University of Southern CaliforniaTracy pointed out that interactive experience is essential to the development of future game industry and the humanistic idea that the game wants to convey is the soul. To achieve this goal, it requires game developers, designers and people from the education department to have interdisciplinary cooperation in cultivating talents as the industry enabler for the next generation. Pamela M. Kato, Former President of the Research Center of serious games in European UnionPamela believes that there are challenge and opportunity for this industry as well. The challenge is that creating serious games itself involves several irrelevant disciplines and costs high during the initial stage of development. On the contrary, however, it will lower the cost for the related industries in the long run, such as medical treatment, psychology, medical skills and engineering. In this sense, the challenge can also be viewed as an opportunity. Andre Thomas, Principal Lecturer of the National Art Education AssociationAndre talked about every game should start from a learning course and these courses contain new knowledge for the students. His another point is to build an efficiently-collaborated team, in which the game scholars and course experts – such as the expert in mathematics or history – design the required examinable quantity and learning objectives for the students to achieve.It is the first time in China for an exhibition of game art to enter into a major national art museum – CAFA Art Museum and provide a large-scale concentrated display of world-class game designers’ exclusive documents, sources of inspiration, creation manuscripts, videos as well as accomplishments of applications on serious games. “Play Beyond the Game” is a journey of adventure and exploration about games, using the means of the game to enable people to re-recognize and re-know serious games from the cooperation with various fields covering children’s medical treatment, teenage education, literature and fine arts.On the opening ceremony, China Cultural & Entertainment Industry Association, leaders of the Central Academy of Fine Arts and world famous game education experts gave rewards for the “Enterprise Contribution Award of Serious Games”, “Pathfinder Award of Serious Games”, “Culture and Art Communication Award” and “Academy Award of Games”. Enterprise Contribution Award of Serious GamesTencent Serious Game, Tencent Next Idea Center, Perfect World, NetEase Games, TapTap Games, Bilibili, Unity, Sony China Pathfinder Award of Serious GamesShiyun, Nishan ShaMan, Unheard, Ylands, Minecraft, Aooman Culture and Art Communication AwardIris Fall, Candle Man, White Night, Sky, Seven Days of International Trade Academy Award of GamesArte-Mecenas, Gorogoa, Walden, Folding Fan The audience is playing games during the exhibitionPart of the serious games presented in the exhibition include: “Variant: Limits” – bringing game into the teaching of college education, “R-mission” – helping children with cancer to fight against the disease by presenting the cancer treatment process, “Minecraft” – allowing players to learn history through famous historical scenes and Chinese classical architectures that restored in the game world, “DragonBox Numbers” – using the form of game to illustrate basic mathematics for learning, “Walden” – using the means of game to interpret the essence of the world literary classics, “Ylands” – inspiring students’ creativity and imagination through collaboration with the game design department of colleges and universities.For artistic games, there are: “Lumino City” – using handmade models to create a game world with city buildings combing live shooting, “Sky” – a social game on mobile terminal developed by the famous “Zenist” designer Chen Xinghan, “Iris Fall” – presenting the optic artistry of black and white by the way of digital game, “Nishan Shaman” – promoting minority culture and paper-cut art through the means of electronic game, “Gorogoa” – a puzzle game completed independently by one person with the style of hand-drawing, possessing a high artistic quality and rich philosophical connotation.The exhibition forum also invited Yoshitaka Amano, an illustrator and famous Japanese artist who is also known for his illustrations for “Final Fantasy”, and Yoji Shinkawa, an exclusive painter of the Kojima Production, and the illustrator of “Metal Gear” and “Death Stranding”, to come to the event and bring the audience a conversation after 20 years. Interactions between game design masters: Yoshitaka Amano is talking with Yoji Shinkawa More

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Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Event Booking Form

Name:
Gender
Phone:
Valid Certificate: Identity Card
ID Number:
Email:

Reminder:

Hello! Thank you for participating in our public education event and we are looking forward to seeing you! If you cannot attend the event on time, please send a text message to 13261936837 (Liang) to cancel the booking. Please be aware that your eligibility for using the quick booking may be affected If you cancel the booking more than three times. Thank you for your understanding!
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