Art for a New China: A Celebration of the 100th Anniversary of Professor Zhou Lingzhao's Birth

  • Dates:2019-08-30 - 2019-10-07
  • Location:Gallery 2B, CAFAM
  • Opening:2019-08-29 15:30
  • Organizer(s): CAFA China Artists Association National Art Museum of China Publicity Department of the CCP Committee of Hunan Province
  • Co-organizer: National Museum of China China Banknote Printing and Minting Corporation
  • Support: China Federation of Literary and Art Circles

Details

The exhibition “Art for a New China: A Celebration of the 100th Anniversary of Professor Zhou Lingzhao's Birth” is co-organized with the China Artists Association, the National Art Museum of China and the Publicity Department of the CCP Committee of Hunan Province, under the support of the China Federation of Literary and Art Circles, the National Museum of China, the China Banknote Printing and Minting Corporation, the Museum of CPPCC Literature and History and Mr. Zhou Lingzhao's family. Under the careful planning and preparation of the exhibition team, the exhibition aims to present the life achievement of Mr. Zhou Lingzhao, who has been devoting his artist and art educator career to his mother nation and the people, in four sections, over 300 works and rich archives. Some of the exhibits are displayed in front of the public for the first time, including the design draft of the CPPCC emblem, design plan of the CAFA National Emblem Design Team and design draft of the RMB bills.

Preface

At the 100th anniversary of Central Academy of Fine Arts, President Xi replied the letter by the eight senior professors of CAFA, including Mr. Zhou Lingzhao. He greeted the professors sincerely, and raised his hope for aesthetic education and the promotion of Chinese aesthetic educational spirit. In the letter, President Xi wrote: For a long time, you have been working hard in your field, imparting knowledge and educating people while focusing on art creations, contributing greatly to the Party and the people; Growing old doesn’t  affect your original aspirations. Your heart is still in the cultivation of the nation’s young successors. I’m especially touched by comrades like Zhou Lingzhao, who still carry on the career of aesthetic education and art creation  persistently even when they are turning centenarians. I extend my sincere greetings to you.” President Xi’s high appraisal to the professors has greatly encouraged teachers and students in CAFA, as well as the larger group of artists and art educators.

An artist’s life experience, art creation and cultural contribution could last till today after a century, it is the evidence of Mr. Zhou Lingzhao’s glorious status in the development of modern Chinese art. As we back on the development of Chinese art and art education in the 20th century, the development of new China’s art, art design and art education, we can deeply realize that Mr. Zhou Lingzhao’s life and art is a voluminous book rich in meaning and colors. He devoted himself in the national liberation cause with art, made art for China for his entire life, and made excellent contribution to the society and people with superb works.

Mr. Zhou Lingzhao was born in Pingjiang County, Hunan Province. He studied at the Changsha Central China College of Fine Arts and Wuchang College of Fine Arts, and established deep patriotic feelings and strong artistic ideal. After the explosion of the Anti-Japanese War, Mr. Zhou Lingzhao devoted himself actively in the anti-Japanese publicity, created anti-war posters and held anti-enemy exhibition tour, and participated in the painting of the large mural “Nationwide War of Resistance against Japanese Aggression” in Wuhan’s Yellow Crane Tower. In the 1940s, he went to the border between Yunnan and Myanmar, recorded the life in the flames of war with his paint brush. The fight of Chinese people against invaders for independence and liberation is also an epic imbued with blood and fire. Mr. Zhou Lingzhao is a participant and witness of history and a documenter. His life story has also become a legend in the modern Chinese art history.

At the time that new China was founded, Mr. Zhou Lingzhao undertook a great number of important art design works with ardor. With his wife Chen Ruoju, they painted the portrait of Chairman Mao Zedong at the Founding Ceremony of the Nation, highlighting his high spirit while celebrating the birth of new China. He participated in the design of the emblem of the People’s Republic of China, the emblem of the CPPCC and the flag of Young Pioneers of China. He is the chief designer of the flag of the Communist Youth League, Order of August 1 of the PLA, Order of Independence and Freedom, Order of Liberation, and the second to the fourth edition of RMB bills. He is one of the main artists that participated in the construction of the visual image of new China. With brand-new art image, he ‘designed’ brand-new national image, brimming with the contemporary spirit of the rise of new China and Chinese people.

Mr. Zhou Lingzhao is versatile in art creation. He cares about change of the time and new atmosphere of contemporary life, creating a great number of innovative works with multiple artistic forms and languages. His oil painting May 4th Movement recreates the important historical events in modern China, and is regarded as a representative 1950s revolutionary history painting. He digs deep into life, maintains close relationship with the people, travels around the country, and represents social construction, production and labor, the natural scenery of China and the life of people in the form of sketch, water color, gouache, ink and color painting, oil painting, publicity poster and illustration. His works are brimmed with vigor and poetic freshness. He concentrates on the studies of folk art, and initiates a decorative modern folk art style with innovations in composition, modeling, color and lines. He devotes himself to the revival of mural art. His murals, from Unification of World People in the 1950s, to White Cloud and Yellow Crane created in the beginning of the Reform and Opening-up, have become representation of Chinese Mural Art’s exploration in the new national art style.

Mr. Zhou Lingzhao is indifferent to fame and fortune, and dedicated to the cultivation of art talents. He is also one of the founders of the design discipline and mural discipline in new China. After the Reform and Opening-up, Mr. Zhou Lingzhao participated in the construction of the first ever mural painting department in the higher art education system of China, and became the first dean of the National Painting Studio of the Mural Painting Department. In his teaching, he emphasized the inheritance and innovation of national and folk art traditions, which reflects his cultural confidence as an art master.

One year after President Xi Jinping replied the letter of eight professors including Mr. Zhou Lingzhao, here we unveil the “Art for a New China: A Celebration of the 100th Anniversary of Professor Zhou Lingzhao's Birth” exhibition. The Hunan Fine Arts Publishing House also published a book of Mr. Zhou’s designs and paintings, to extend their warmest respect and best wishes to centenarian Mr. Zhou Lingzhao. At the 70th anniversary of the People’s Republic of China, we should learn and study Mr. Zhou Lingzhao’s artistic contribution to new China, and review and summarize the historic achievement and precious experience of the art of new China, as it has positive, realistic meaning on the development of Chinese art education of the new era, the promotion of art creation, and the accomplishment of aesthetic education. We should inherit the demeanor of the artists of older generations, such as Mr. Zhou Lingzhao, to educate students with a heart of big love, and create works with the art of grand beauty, and make new contributions to CAFA and Chinese art in the next century.

Fan Di'an

August 2019

At the 100th anniversary of Central Academy of Fine Arts, President Xi replied the letter by the eight senior professors of CAFA, including Mr. Zhou Lingzhao. He greeted the professors sincerely, and raised his hope for aesthetic education and the promotion of Chinese aesthetic educational spirit. In the letter, President Xi wrote: For a long time, you have been working hard in your field, imparting knowledge and educating people while focusing on art creations, contributing greatly to the Party and the people; Growing old doesn’t  affect your original aspirations. Your heart is still in the cultivation of the nation’s young successors. I’m especially touched by comrades like Zhou Lingzhao, who still carry on the career of aesthetic education and art creation  persistently even when they are turning centenarians. I extend my sincere greetings to you.” President Xi’s high appraisal to the professors has greatly encouraged teachers and students in CAFA, as well as the larger group of artists and art educators.

An artist’s life experience, art creation and cultural contribution could last till today after a century, it is the evidence of Mr. Zhou Lingzhao’s glorious status in the development of modern Chinese art. As we back on the development of Chinese art and art education in the 20th century, the development of new China’s art, art design and art education, we can deeply realize that Mr. Zhou Lingzhao’s life and art is a voluminous book rich in meaning and colors. He devoted himself in the national liberation cause with art, made art for China for his entire life, and made excellent contribution to the society and people with superb works.

Mr. Zhou Lingzhao was born in Pingjiang County, Hunan Province. He studied at the Changsha Central China College of Fine Arts and Wuchang College of Fine Arts, and established deep patriotic feelings and strong artistic ideal. After the explosion of the Anti-Japanese War, Mr. Zhou Lingzhao devoted himself actively in the anti-Japanese publicity, created anti-war posters and held anti-enemy exhibition tour, and participated in the painting of the large mural “Nationwide War of Resistance against Japanese Aggression” in Wuhan’s Yellow Crane Tower. In the 1940s, he went to the border between Yunnan and Myanmar, recorded the life in the flames of war with his paint brush. The fight of Chinese people against invaders for independence and liberation is also an epic imbued with blood and fire. Mr. Zhou Lingzhao is a participant and witness of history and a documenter. His life story has also become a legend in the modern Chinese art history.

At the time that new China was founded, Mr. Zhou Lingzhao undertook a great number of important art design works with ardor. With his wife Chen Ruoju, they painted the portrait of Chairman Mao Zedong at the Founding Ceremony of the Nation, highlighting his high spirit while celebrating the birth of new China. He participated in the design of the emblem of the People’s Republic of China, the emblem of the CPPCC and the flag of Young Pioneers of China. He is the chief designer of the flag of the Communist Youth League, Order of August 1 of the PLA, Order of Independence and Freedom, Order of Liberation, and the second to the fourth edition of RMB bills. He is one of the main artists that participated in the construction of the visual image of new China. With brand-new art image, he ‘designed’ brand-new national image, brimming with the contemporary spirit of the rise of new China and Chinese people.

Mr. Zhou Lingzhao is versatile in art creation. He cares about change of the time and new atmosphere of contemporary life, creating a great number of innovative works with multiple artistic forms and languages. His oil painting May 4th Movement recreates the important historical events in modern China, and is regarded as a representative 1950s revolutionary history painting. He digs deep into life, maintains close relationship with the people, travels around the country, and represents social construction, production and labor, the natural scenery of China and the life of people in the form of sketch, water color, gouache, ink and color painting, oil painting, publicity poster and illustration. His works are brimmed with vigor and poetic freshness. He concentrates on the studies of folk art, and initiates a decorative modern folk art style with innovations in composition, modeling, color and lines. He devotes himself to the revival of mural art. His murals, from Unification of World People in the 1950s, to White Cloud and Yellow Crane created in the beginning of the Reform and Opening-up, have become representation of Chinese Mural Art’s exploration in the new national art style.

Mr. Zhou Lingzhao is indifferent to fame and fortune, and dedicated to the cultivation of art talents. He is also one of the founders of the design discipline and mural discipline in new China. After the Reform and Opening-up, Mr. Zhou Lingzhao participated in the construction of the first ever mural painting department in the higher art education system of China, and became the first dean of the National Painting Studio of the Mural Painting Department. In his teaching, he emphasized the inheritance and innovation of national and folk art traditions, which reflects his cultural confidence as an art master.

One year after President Xi Jinping replied the letter of eight professors including Mr. Zhou Lingzhao, here we unveil the “Art for a New China: A Celebration of the 100th Anniversary of Professor Zhou Lingzhao's Birth” exhibition. The Hunan Fine Arts Publishing House also published a book of Mr. Zhou’s designs and paintings, to extend their warmest respect and best wishes to centenarian Mr. Zhou Lingzhao. At the 70th anniversary of the People’s Republic of China, we should learn and study Mr. Zhou Lingzhao’s artistic contribution to new China, and review and summarize the historic achievement and precious experience of the art of new China, as it has positive, realistic meaning on the development of Chinese art education of the new era, the promotion of art creation, and the accomplishment of aesthetic education. We should inherit the demeanor of the artists of older generations, such as Mr. Zhou Lingzhao, to educate students with a heart of big love, and create works with the art of grand beauty, and make new contributions to CAFA and Chinese art in the next century.

Fan Di'an

August 2019

Artworks

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CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

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