Exhibitions and Events-News

Focusing on important exhibition and activity info of CAFA Art Museum, and updates the latest news of international museum industry.

Thousands of US Museums Could Close Forever due to Lockdown, a New Report Finds

2020-11-27

Eight months since museums across the US were forced to abruptly close, institutions have lost millions of dollars and are struggling to survive, according to a new report from the American Alliance of Museums.Roughly 30 percent of US museums remain closed today, and those that have resumed public operations are averaging just 35 percent of their normal attendance—which may not be enough to keep them afloat.The report, which echoes similarly discouraging findings internationally, is based on a survey of more than 850 institutions conducted by the AAM and Wilkening Consulting in the second half of October.The average museum has lost $850,000 to date, though the figure is much higher for large institutions. The Museum of Fine Art, Boston expected a $14 million loss through July alone, and New York’s Metropolitan Museum of Art has projected a $150 million shortfall.To cope with the devastating financial effects of lockdown, 53 percent of museums have made layoffs or furloughed staff. The majority of those cuts have been to frontline workers in admissions, guest services, and retail. A similar number of museums, about 67 percent, have made cuts to education initiatives and public programming.Emergency fundraising efforts to bridge the gap have had mixed results. Although 67 percent of museums have been replacing physical events with virtual events, they still fell short of revenue goals by an average of 34 percent. That’s especially troubling considering that more than half of museums have a financial operating reserve of six months or less on hand. With such a small cushion, the reduced revenue from declining admissions and retail sales, combined with cancelled programming, may ultimately prove unsustainable for a significant number of museums.Although the majority of institutions—70 percent—did not report any immediate risk of permanent closure, 17 percent said they weren’t sure, and 12 reported a significant chance that they would close within a year—which could mean the loss of 10,500 museums.Source | artnet NewsAuthor | Sarah Cascone More

Hundred Years of Glory · CAFA Masters丨Broadminded like Clouds and Waters: Exhibition in Honor of Song Buyun’s 110th Birthday

2020-11-21

"Broad-minded like Clouds and Waters: Exhibition in Honor of Song Buyun’s 110th Birthday" is organized by the Central Academy of Fine Arts and undertaken by the CAFA Art Museum. It is one of the "Hundred Years of Glory · CAFA Masters" exhibition series, as well as the first exhibition of Song Buyun’s artworks and relevant documents at CAFA. More

Does culture matter? New research offers lockdown lessons for museums and cultural attractions

2020-11-20

Research conducted during and in the aftermath of national lockdown has produced a mix of highly predictable and quite surprising insights into how the British public’s expectations of museums and cultural attractions have changed.The study, conducted by marketing firm Crystallised, involved weekly surveys between 23rd March and 20th July, with one third of respondents having traditionally been classified as “not culturally engaged". The survey also involves respondents who are culturally engaged, but in “different, niche or less ‘recognized’ art forms”, to ensure that the team was hearing from people interested in a whole range of cultural pursuits.Perhaps unsurprisingly, people were found to have been far more open to trying new cultural experiences during lockdown. 61% of those surveyed tried a new culture sector in the four months of research and 16% participated in multiple online museum tours.It appears the role arts organizations played in keeping the nation sane during the pandemic’s first spike didn’t go unnoticed, as 98% of those questioned described arts and culture are essential.It seems the constraints of lockdown have also meant the public has become accustomed to enhanced digital offers. 84% of people surveyed said they want to see an ongoing commitment from organizations to share content online as a standard. 77% claim they would be likely or very likely to buy a monthly subscription costing up to £10 per month in order to receive regular, exclusive online content (such as events and interactive or at-home activities).Despite that positive result, the issue of who should foot the bill for cultural experiences continues to divide the public. 97% of the participants agree that everyone should be able to access affordable or free arts and culture activities; 72% agree that arts and culture venues should be free to enter; 47% agree that arts and culture should be ‘predominantly funded by the tax-payer’.Aside from admission or participation fees, safety is understandably now a top visitor priority. Over three quarters of the study’s respondents said they now viewed the following precautions as essential: contactless payment; visible, increased cleaning; posters and announcements on new procedures; hand washing and sanitizer stations; hand sanitizer dispensed to every visitor on arrival; compulsory social distancing at all times; and reducing usual capacity.Communications around such safety measures are also deemed important at present, with Crystallised recommending a “simple, open and warm” approach. Looking further ahead, the findings suggest audiences have an increased appetite for cultural activities within their local communities.Source | Museums and Heritage More

Hundred Years of Glory · CAFA Masters | Standing on the Frontline of Life: Art and Archives of Hu Yichuan

2020-11-19

The exhibition "Standing on the Frontline of Life: Art and Archives of Hu Yichuan" is co-organized by Central Academy of Fine Arts and Guangzhou Academy of Fine Arts, and undertaken jointly by the CAFA Art Museum and the Art Museum of Guangzhou Academy of Fine Arts. It is part of the "Hundred Years of Glory · CAFA Masters" exhibition program, and one of the Guangzhou Academy of Fine Arts' commemoration programs of Hu Yichuan's 110th birthday. More

Europe’s Museums Are Open, but the Public Isn’t Coming

2020-11-12

Almost all European museums are suffering from visitor losses. Most museums are having a third of the visitors they had this time last year. More

Closing Notice

2020-11-08

CAFA Art Museum will be temporarily closed from Nov 9 to Nov 17, 2020 for exhibition uninstallation and installation, and reopen on Nov 18. More

What’s next for museum audio guides?

2020-10-27

Audio guides are an essential part of the museum experience. As museums are moving from lockdown to recovery, MuseumNext partnered with multimedia guide company MuseumMate to look at how audio guides are adapting to the changing needs of museums and their audiences.According to their survey, of the museums which usually offer audio guide experience, 75% were affected by the COVID-19: 21% have stopped offering an audio guide, 21% clean their handsets more frequently, 35% have switched to a bring-your-own-device option.Because of the pandemic, rental of audio guide in museums was also largely reduced. Most of the museums expect the rate of rental to return to ‘normal’ in 2021.The survey also reflects some of the latest trends in museum audio guide. For example, some museums expressed their interest of using their audio guide also as a tool to manage visitor flow, a useful feature at a time when the number of visitors in any gallery is limited by social distancing restrictions.Audio guides are important for both the visitor experience and as a source of income to museums. According to MuseumMate, over the past six months, it helped many museums switch to Easy Guide, which allows visitors to download audio guide to their own device.Source | MuseumNextAuthor | Jim Richardson More

If You Have To Wear A Mask, It Might As Well Be A Masterpiece

2020-10-19

In the pandemic days, working at home means wearing basically the same thing every day, but another ‘accessory’ became the new field for people to express their fashion taste - face mask.Although many museums were still closed, their shops are doing a lively business with face masks that are creative and can be ordered online. The masks are usually based on art in their collections, and are usually nonmedical.Detroit Institute of ArtsYou’ll be surprised to find out some masterpieces fit the form of face mask, for example, on the Detroit Institute of Arts’ mask based on Monet’s Corbeille de Fleurs, the flora in Monet’s strokes gives wearers an Impressionist beard. No wonder it is the shop’s best seller. According to Eric Huck, who’s in charge of DIA’s retail operations, he wanted “to have a cheery scene on something most people wouldn’t choose to wear if we weren’t in the middle of a pandemic.”Milwaukee Art MuseumLikewise, Milwaukee Art Museum picked a design that’s less about beauty and more about mood: Edvard Munch’s The Scream.Peabody Essex MuseumThere are also face masks sold at museum shops based on themes of traditional witchcrafts. Perhaps people do believe in their magic especially during the pandemic crisis - The Peabody Essex Museum’s face mask that features The Great Sea Serpent has sold out twice.Source | nprAuthor | Susan Stamberg More

Exhibition Opening at CAFAM-Langfang: "Masterpieces from CAFA Art Museum" and "Marc Chagall"

2020-10-11

On October 10, two exhibitions "Masterpieces from CAFA Art Museum" and "Marc Chagall: Color & Magic" opened at CAFA Art Museum - Langfang. The opening ceremony was held on the Peace Square of Langfang Silk Road International Culture Exchange Center.Fan Di'an, chair of China Artists Association, president of Central Academy of Fine Arts, deputy director of the Silk Road International Culture Exchange Center's Professional Committee, addressed the two exhibitions as a symbol of resumption of life and art from the coronavirus pandemic.Fan Di'an, chair of China Artists Association, president of Central Academy of Fine Arts, deputy director of the Silk Road International Culture Exchange Center's Professional CommitteeTwentieth century maestro Marc Chagall, according to Mr. Fan, owes his life-long memory and imagination to his dual origin of Russia and France. The art that crosses cultural borders resulted in the artist's unique theme and language. Chagall's practice is rich in surreal memories, imagination and symbolization. With devout and poetic tones, he sang an ode to the earth, the sky, love and natural life.The spirit in Chagall's works is innocent like that of children. They show a romantic picture of the artist's nostalgia and his love for all life forms. The spirit of Chagall's will timely echo our cherishment of life and purest love amid the coronavirus pandemic. The exhibition will also be an important landmark of the cultural exchange bewteen China and France.On the other hand, the "Masterpieces from CAFA Art Museum" showcases selected artworks collected by the CAFA Art Museum, dated from 18th century to the modern time. The Chinese paintings in this exhibition are also expected to form a dialogue with Marc Chagall's art.The opening ceremony was followed by professional guidance of the two exhibitions respectively by their curators, Zhang Zikang and Wang Chunchen.CAFAM director Zhang Zikang gave a guidance to Marc Chagall's exhibition.CAFAM deputy director Wang Chunchen gave a guidance to the "Masterpieces from CAFA Art Museum" exhibition.CAFAM - LangfangCurrent ExhibitionsTime: Oct 10 2020 - Apr 18 2021 (closed on Mondays)Venue: Gallery 4, 3rd Floor, Langfang Silk Road International Culture Exchange CenterThe exhibition showcases over 50 pieces (sets) of selected Chinese paintings from the CAFA Art Museum collection. The works are dated from Qianlong and Jiaqing emperors' reign to the first half of 20th century. The artworks that span over two centuries are expected to present the rich universe suggested by these great works. The exhibition include three parts to showcase the style and evolution of figure painting, landscape painting and bird-and-flower painting during this time span, and explore the relationship between the works of art and the experience of the artists.Selected Works from the ExhibitionQi Baishi, Crysanthemum and WineZhang Daqian, Two MonkeysQi Baishi, Magu Offers WineXu Beihong, Zhong KuiRen Yi, Figures and Their StoriesTime: Oct 9 2020 - Jan 18 2021 (closed on Mondays)Venue: 1st Floor, West Wing of Langfang Silk Road International Culture Exchange Center“I had only to open my bedroom window, and blue air, love, and flowers entered with her. Dressed all in white or in black, she has long been flying over my canvases guiding my art.” - Marc ChagallThis is the first exhibition of Marc Chagall's art in China. The exhibition is composed of 155 works, divided into five parts that cover genres including oil painting, watercolor painting, gouache painting, tempera painting and etching. The works include 28 original paintings and over a hundred etching works from three series: The Fables of La Fontaine, The Bible and Paris. Of them the most famous is "The Fables of La Fontaine" series. Every work from the series is a fascinating combination of innovation and metaphor, constructing a dream-like mythological world.Selected Works from the ExhibitionMarc Chagall, The Bouquet of RosesMarc Chagall, Lovers and Bouquet of RosesMarc Chagall, Les Amoureux sur Fond JauneMarc Chagall, Russion VillageMarc Chagall, Le Coq Violet More

CAFAM Reopening

2020-10-09

CAFA Art Museum will reopen at 2pm on Oct 17. CAFAM will open daily from 9:30am to 5pm (closed on Mondays). More

Child Public Education Reservation Form

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Adult Public Education Event Reservation Form

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Group Public Education Event Reservation Form

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Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

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