University Spirit and Campus Blueprint

Pan Gongkai (president of China Central Academy of Fine Arts) 


The development of universities is directly related with the set-up of new disciplines and a complete disciplinary system, as well as with the expansion of teaching space and improvement of teaching conditions. “What makes a good university is the amount and quality of masters it owns, in stead of the amount and quality of buildings that stand,” what educationist Mei Yiqi said has become the most quoted saying when Chinese people discuss about university. It shows the common ideal of constructing good universities--- bringing in qualified teachers and other human resources. However, in the other sense, it does not fit well with the current trend of education in China and the education philosophy of the new era. In my opinion, except for the “masters”, the “buildings” are also one of a university’s basic qualities. There will be no universities without buildings, because without buildings, how can they attract intelligence and offer a good learning environment for students? Thus, I believe “masters” and “buildings” are both necessary for universities. The point is, the building should be built for dedicated masters, for the future of students, for the long-term development of universities and for the future development of academic disciplines in China. In a nutshell, a great university must have both “masters” and “buildings”, only by this can it have the spirit of university and the confidence of long-term development.


Entering 21st century, China Central Academy of Fine Arts (CAFA) has been developing fast in both campus environment and teaching facilities. It is the result of the leapfrog development of China’s higher education. When I first came to CAFA, it just moved from the temporary campus in Dashanzi to the new campus in Huajiadi. Buildings of 80,000 square meters were built up with space designated for Affiliated High School. The space of Huajiadi campus was designed for a student population of 1,200 to 1,500. When I got transferred to CAFA in 2001, The leapfrog development of China’s higher education was drawing to a close. At that time, I felt the size of CAFA was too small compared with other art universities. We needed more space for one reason, we needed to expand the numbers of disciplines; for the other reason, the Ministry of Education required universities all around the nation to expand enrollment. Under this circumstance, we had to consider expanding the campus. At that time, there were three blocks of land available after the campus moving finished. We had planned to build teaching buildings on these blocks of land but failed to get the subsidy from the government. Thus we tried hard to negotiate with National Development and Reform Commission and Ministry of Education to get the subsidy for new buildings. At first this proposal did not get approved, so we planned to move out the Affiliated High School to make more space for CAFA. At the same time, we started to look for new site and partners for Affiliated High School.

 

After many rounds of negotiation with the government, we finally won its support to build new teaching buildings on the three blocks of land. Counting in the space of the art gallery and foreign affairs center in Wangfujing, the government approved we add more than 20 thousand square meters to our campus with a subsidy of 1.5 billion. However, it still could not meet our goals in enrollment and teaching. So we appealed more rounds and finally got the approval from the government and got to expand the campus space from 20,000 to 53,000 square meters, with a subsidy increased to 3 billion.

 

The endeavor was hard but essential. Without the teaching buildings and facilities, the expansion of discipline and enrollment would be greatly limited, thus the academy’s financial operation and academic development would not proceed smoothly. Without the teaching buildings and facilities, it would be impossible for teaching and research to form. Many teachers only paid attention to their teaching work, thinking that the guarantee of teaching quality means checking homework like sketch painting everyday. However, they failed to connect facility construction, financial revenue and discipline expansion with teaching quality. Bu I am quite sure: it was impossible for a university to develop its academic level brand at the international stage, if it did not have enough campus space, students, and especially a complete discipline structure. Although I put the development of discipline structure at the first place, to support this goal, as well as to develop CAFA to an overall-discipline fine art university, to expand the population of students from 1,000 to 3,000-4,000, and to build a positive cycle for the academy’s financial status, we put much effort on developing basic facilities.

 

After I took over the position of CAFA’s President, I planned three steps of facility development for the Huajiadi campus. The first step was to build up a dormitory that could accommodate 1,600 students, so that the academy can accommodate up to 3,000 students in total. The second step was to build a 23,000-square-meter teaching building, which offered enough teaching space for the two new disciplines - design and architecture. Meanwhile, the main teaching building which was built previously could then be used by School of Plastic Arts and School of Chinese Painting. The third step was to build up a modern art gallery. After several rounds of discussion, we finally decided to invite famous Japanese designer Arata Isozaki to design the building of the gallery. The new gallery is the most modern and international one in China, and has drawn attention from domestic and international art schools.

 

Besides the development of Huajiadi campus, the moving of Affiliated High School also provided more extra space for CAFA’s teaching, though it was a hard process. First, we moved Affiliated High School to a new campus. Since many teachers had moved once from Wangfujing, they felt reluctant to move again. We had worked hard on persuading them to move. The new campus site for Affiliated High School was set in Yanjiao, the eastern part of Beijing. In 2005, CAFA spent 40 million yuan to buy a piece of 220-acre land there, to build the new campus. The Yanjiao new campus was larger than Huajiadi campus, thus it provides an ideal environment for the future development of Affiliated High School. And there is half of the campus can be used for the development of undergraduate study in the future.

 

Now since Beijing’s housing price is very expensive, many universities have to stop expanding their campus. So from today’s point of view, the purchase and development of Yanjiao campus site helped develop the long-term development potential and has paved the way for my successors.

 

If I do a bit of accounts here, since I took over the position of CAFA’s President in 2001, the construction projects that I have planned and supervised covers as large as 130,000 square meters, and the number can be as big as more than 200,000 square meters if I count in the phase-one construction project of CAFA. Compared with other domestic and international art universities, it is fair to say that CAFA is one of the largest in the world.

 

In fact, the high-speed development of higher education in China in the most recent decade was closely related with the way how the national government invested in it. From 1950s to 1980s, the government invested according to the staff’s levels and numbers of an institution. After 1990s, the way of investment changed to base on the number of students. This change had an essential impact on enrollment expansion of higher education in China. In the recent decades, the higher education in China has been developing fast, and the way the government invests plays an important role in it: many universities have been expanding the enrollment to improve their financial status. Now CAFA is in a healthy financial condition, with the teachers’ salary doubled, which mainly thanks to the increase in the number of students. Now there are more than 4,000 students studying in CAFA (including the School of Urban Design), compared to the only 700 students when I first came to CAFA. The fast increase of student number has put CAFA in a good development cycle.

 

When I look back to my work in CAFA, I have put my efforts on setting up new majors, reconstructing disciplinary structure, and upgrading the facilities. This large-scale reform took place as the result of the discussion and research with academic board, leader group, party committee, and middle level leaders from departments to the academy, as well as the efforts of all the staff. Actually this reform had some risks, for example, the new disciplines were lack of available teachers, and there was little space and limited facilities for the new disciplines. The achievements we got now were all from our consistent efforts.

 

At the end of 2005, I spoke in the faculty meeting of CAFA, that after 4-year effort, CAFA has majorly completed its academic blueprint for the future, and it would change from “the period of high-speed development” to “the period of deepening reforms”. In the 1990s when Mr. Jin Shangyi was the president of CAFA, the goal of CAFA was “to lay the foundation for CAFA to better adapt to the needs of China’s socialist modernization process and become a world-class fine art academy”. Entering the new century, our positioning is “world-class, modern art university with Chinese characteristics”, and our academic goal is “the highest level of teaching quality and academic achievements in China”. In the past, CAFA was the first-class in China, and now we strive to be the first-class in the world. The basic requirements of the “first-class universities” in the world are: modern philosophy on school management, complete disciplines, above-medium size, high-quality teachers and students, high-level academic achievements, adequate funds, first-class campus and equipments, modern management, and good school spirits. To follow these requirements, we will further consider the overall development of the school and move forward step by step toward our goals.

 

It is foreseeable that in the first 20 years of 21st century, with the improvement of China’s comprehensive national strength and its growing influence in the world, the cultural field in China, including the fine art field, will see major changes from concept to performance. Chinese culture will also be further exposed in the spotlight on the world stage. In such a background, CAFA should take the leading role in the reform and development of the national fine art education and academic research. Especially under the trend of globalization, we need to construct a cultural image and value system with Chinese characteristics. This has become the historical mission of ours. This mission is essential and glorious, and it is also difficult and tough. All of this requires me and the university teachers to show courage, wisdom and spirit of sacrifice, to face up to and to accept this long-term challenge.

 

When a fine art university has masters of painting, design and academia, elegant and modern buildings, and complete and cutting-edge disciplines in the field, it will certainly represent the highest level of domestic art education and will be the first-class by international standards. 

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Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

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