前言
“动见——国际动态设计展”是一次全球视野下对动态平面（motion graphic）展开的思辨与研究。我们以“动态性”为核心议题，探讨运动中的视觉何以成为一种思维路径、审美章法和传播语法，影响并改变了当代设计乃至视觉文化的转向与发展。
展览以“动见”为主题，意为用动态性驱动的图形投射多个维度的创意灼见。从全球范围内选取的近60件动态设计力作，囊括了埃里希·布雷希布勒的经典动态海报，登贝工作室的DEMO动态设计节形象，泽维尔·蒙尼的无限循环图形，宋艺焕的趣味化交互动态设计，冈崎智弘的动态图像日记以及立入禁止的观念动态设计等。我们将动态性与空间属性结合在一起建构策展逻辑，结合每件作品的思维方法、美学特征、动态语法的衍变等，用十个贯通的空间动态模块深度挖掘对动态性的多元阐释。分别从动态文字、图形、颜色所隐喻的特定含义与信息；动态视觉的感知与认知拓展；动态传播媒介的迭代与更新；跨界算法和智能驱动的动态设计实验，提炼出“视觉隐喻、感知拓展、媒介迭代、跨域生成”四组视觉叙事。每种叙事都在不同的层面上探索其潜力，让观者在异彩纷呈的空间游走中洞见动态平面的智慧与意义。
与此同时，“动见”亦有“以小见大”之意。动态平面有很大的潜力为静态视觉带来更多东西，并能超越静止图像而探索出更广和更深层的意涵。聚焦到设计教育层面，动态平面虽不构成一个学科，只是一个较小的微缩设计，但它可以链接多元领域和多样学科，编织一张交叉融合的巨大创意网络，以浓缩的信息和综合动态的图文表达，窥见生动的当代视觉生态。动态平面因其动态性和创新性的特征，关联着视觉形式、语言、媒介的设计革新，从而构建新的设计审美价值体系，激发设计教育的改革。此外，动态平面与技术、软件、社交媒体、创意产业紧密互动，有着积极的互塑关系，以小动能点燃视觉文化的重大革新。这也构成了本次策展隐藏的一条暗线。
当下，极富视觉感染力和冲击力的动态平面无处不在，它以短视频、视频日志、动图、界面动效等方式充盈在我们的生活、工作与学习中，不仅改变了以往从静态维度认知世界的方式，更是成为一种当代生活方式。因此，我们更应该关注和了解动态平面。本次展览一方面正是希望可以为公众提供从不同维度走近和认知动态平面的契机；另一方面，基于学院美术馆的策展语境，力图能为动态设计教育提供有益的专业思考和策略探析，皆因动态平面而有所启迪。
纪玉洁、刘钢
2023年7月
参展设计师/工作室及作品
登贝设计
(Studio Dumbar/ DEPT®，荷兰)
阿迪达斯 Futurenatural项目 Adidas Futurenatural
创作年份：2022年
媒材：2D 动画
时长: 10秒
登贝设计（Studio Dumbar/DEPT®）是一家荷兰的国际设计机构，专注于视觉品牌和动态设计。Futurenatural是阿迪达斯的鞋履创新项目，登贝设计对图形纹样的探索是动态的、流动的和独特的，并与与阿迪达斯品牌的精神有着逻辑上的联系：该项目的篮球鞋设计基于几千名运动员的脚部扫描，并采用一片式无缝鞋模，保证了完美的足部贴合度，登贝设计的图形和动态设计体现了这一产品特质，并被应用到产品本身的设计中。它的设计方式使其能够在不同尺寸和生产工艺都能起到很好的识别性：从广告牌到标签刺绣，再到鞋子产品本身的材质细节。
扎克·莱伯曼
(Zach Lieberman，美国)
每日草图Daily Sketching
创作年份：2020-2022年
媒材：2D动画, 3D 动画
时长: 42秒（29张动态海报合成）
扎克·莱伯曼（Zach Lieberman）是一位艺术家、研究员和教师。扎克·莱伯曼在四十岁的时候，决定开始一个名为“每日草图”的艺术实践，即用计算机代码来创作小型的艺术作品。每天，他都会在社交媒体上发布当日作品。这样一种极其开放的工作方式改变了他对艺术创作的理解。
埃里希·布雷希布勒
（Erich Brechbuhl，瑞士）
海报作品合集Posters Collection
创作年份：2014-2021年
媒材：2D动画，3D动画
时长: 2分钟（15张动态海报合成）
埃里希·布雷希布勒（Erich Brechbühl）是一位独立平面设计师，现居瑞士卢塞恩。埃里希认为，“虽然最近几十年，海报的发展一直不被看好，人们认为海报终有一日会成为过去的事物。但事实并非如此。一张好的海报应当具有强有力的画面感，可以和观众直接交流。海报也可以张贴到社交媒体上。如果它本身足够亮眼，那么自然会吸引人们的注意。”
塞西莉亚·埃利希
（Cecilia Erlich，西班牙）
动态作品合集Motion Collection
创作年份：2019-2022年
媒材：2D 动画，3D 动画
时长: 3分45秒（15张动态海报合成）
塞西莉亚·埃利希（Cecilia Erlich）是一位视觉艺术家，擅长动态设计和平面设计。参展作品为短片的合集，创作时间为2019年至2022年。艺术家在这组动态图像实验作品中穿插运用了抽象概念、视觉诗歌和几何图形。她尝试对传统的平面设计要素做一些调整，通过不断变幻字体、字形和其他要素，使其烙上色彩、空间、节奏和时间的印记。
宋艺焕
（Yehwan Song，韩国）
反友好 Anti Friendly
创作年份：2021年
媒材：交互程序，影像
时长: 1分钟
宋艺焕（Yehwan Song）是一位来自韩国的网页艺术家、设计师。她的艺术作品主要为虚拟网页、现实装置、网页工具和用户界面。她追求多元性胜于一致性和高效率。宋艺焕设计了一系列的“反友好”项目。“反友好”项目旨在为使用者构建不好用的设备和界面，挑战传统的用户友好设计理念，扭转大众对网页设计的常规理解，从而让人们将关注重点转到内容本身。从某种意义上说，“反友好”也是一种自我关怀的形式。
德克·科伊
（Dirk Koy，瑞士）
空域 luftraum
创作年份：2019年
媒材：3D 动画，声音，影像
时长: 2分55秒
德克·科伊（Dirk Koy）毕业于巴塞尔艺术与设计学院 (HGK Basel)的视觉传达专业，是一位电影制作人、艺术家。德克·科伊他擅长运用不同技术（无人机/2D和3D动画/摄影测量法/AR/VR）来创作动态数字影像，并使用数字手段来制作与场景、物体和生命体相关的摄影和影像。他尤为关注自然环境和数字环境的碰撞与过渡，并致力于研究现实与虚拟之间的界面，颠覆观众对焦点和视角的认知。2016年，他创立了Dirk Koy Bild und Bewegung，一家动作设计和实验电影工作室。
立入禁止
(STUDIO NA.EO，中国)
被遗弃的设计2021-2022 Biennial Work
创作年份：2022年
媒材：2D动画，3D动画，影像，声音
时长: 6分21秒
立入禁止工作室是一家来自北京的设计工作室，于2005年重组。其成员由设计取向完全不同的创意人组成，从事平面设计、插图、交互界面、出版、策展等，具有极强的跨界性。参展作品“被遗弃的设计2021-2022年作品集”，将两年中未能落地的设计项目进行了梳理总结。“我们发现绝大部分项目的执行经历与《哈利波特》中魔法咒语可以一一对应，于是将它们进行匹配，最终选择以Motion Graphic的方式呈现，我们认为在脱离语境的情况下，Motion Graphic可以更清晰的诠释那些‘被遗弃’设计的概念，是已死的设计在另一种维度上的投射。”
another design
（中国）
2017广州影像三年展 2017Guangzhou Image Triennial
创作年份：2017年
媒材：2D动画，声音
时长: 43秒
2021广州影像三年展2021Guangzhou Image Triennial
创作年份：2017年
媒材：2D动画，声音
时长: 43秒
another design 是一个跨媒介的视觉沟通团队，多学科的融合让他们不再拘泥于设计的形式，而更专注探索视觉设计在不同领域中的沟通功能与特性。他们的工作跨越文化和商业设计 , 寻求文化品牌和商业品牌项目的共通诉求，为客户提供专业有效的视觉沟通方案和策略。工作室为2017广州影像三年展进行了主视觉设计，将“复相”理解为一种多重的、共时的存在，“叠影”则强调着不同影像媒介之间的复合性与跨越性，用电脑软件把文字重叠、拆分，生成一些随机的、多变的图形以呼应展览主题。2021年another design再次担任此展览的主视觉设计，这次将文字打散、重组形成流动的，混合的画面，来回应“交融的激流”的展览主题。希望透过不同尺度的纠缠与相互波动，将地球塑造为一种介于人与非人、身体与物质、精神与能量之间的生成性网络，并呼吁行动、思想和知识的重生。
非白工作室
( Transwhite Studio，中国）
大脑花园 Brain Garden
创作年份：2023年
媒材：2D动画，3D动画，声音
时长: 45秒
非白工作室（Transwhite Studio）于2011年在杭州成立，是一家兼具实验性与多元性的视觉设计机构。非白工作室以平面设计为核心来进行多元化的拓展，其设计领域涵盖展览设计、活动设计、实验与跨界合作，致力于为商业和文化领域的客户提供系统设计服务。“大脑花园” 通过动态视频视觉叙事的方式来传递“大脑花园”的主题语境。用图像，色彩和文本的视觉元素去回应青年创作者“大脑”的感知世界：迷惑、混沌、闪现、探索、实验、开阔、生长；艺术如同“花园”，理想的种子在土壤里生根发芽，蔚然生长，绚丽绽放。
4aC Design
（中国）
紊乱 Chaos
创作年份：2023年
媒材：2D动画，3D动画，声音
时长: 47秒
4aC Design是一家视觉艺术工作室，2020年成立于北京，主要围绕品牌形象、展览策划和独立艺术创作三个部分展开。工作室试图以平面设计作为方法编织一张新的意义之网，丈量当下不同文化与人群间的尺度，在单调的现实世界中建立一种更加新奇的视觉关联机制。《紊乱》是工作室为“动见”展定制的最新动态设计作品——“网格是丈量世界的元视角，浩如烟海的坐标中，注意力所倾注之处，便是万千思绪茂盛繁衍的基点。回望时，这种紊乱或许已经替代了逻辑本身，成为了一种隐性的创作路径。”
关于展览的空间视觉呈现
此次“动见——国际动态设计展”由比利时Barco独家提供艺术投影设备支持， 共使用10台UDM系列投影机。该系列以3DLP芯片搭载Barco独有激光光源的尖端配置，投影亮度超过2万流明，不仅实现了动态平面作品的“真实还原”，为观众创造了引人入胜的沉浸式观感，还让观众与艺术作品投影形成新式“互动”，激发了展览场域融入性和包容性的潜力。
展览信息：
动见 ——国际动态设计展
展览时间：2023年7月8日～8月20日
展览地点：中央美术学院美术馆2层A展厅
主办机构：中央美术学院美术馆
协办机构：北京创意品项
艺术投影设备：Barco
学术主持：邱志杰
学术顾问：靳 军
展览总监：张子康、韩文超
展览统筹：王春辰、高 高
策 展 人：刘 钢、纪玉洁、罗伊·特霍斯特
策展助理：喻湘洁
视觉设计：税洋珊、庄海超
空间设计：赵囡囡、孙文萍、赵鑫鑫
参展艺术家(按英文名称首字母排序)：another design(中国)、塞西莉亚·埃利希(Cecilia Erlich，西班牙)、康纳·坎贝尔(Connor Campbell，英国)、德克·科伊(Dirk Koy，瑞士)、埃里希·布雷希布勒(Erich Brechbuhl，瑞士)、罗布和罗宾(Rob en Robin，荷兰)、登贝设计(Studio Dumbar，荷兰)、菲克森独立设计工作室(Studio Feixen，瑞士)、立入禁止(Studio NA.EO，中国)、冈崎智弘(Tomohiro Okazaki，日本)、托尼克(Thonik，荷兰)、非白工作室(Transwhite Studio，中国)、泽维尔·蒙尼(Xavier Monney，瑞士)、宋艺焕(Yehwan Song，韩国)、扎克·莱伯曼(Zach Lieberman，美国)、4aC design(中国)
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
