Recently, the Central Academy of Fine Arts, together with the Party Committee of the Headquarters and the Communist Youth League Committee of China Media Group, jointly launched a youth practice‑exchange activity. Featuring art exhibition appreciation, keynote speeches by experts, and youth sharing sessions, the event held in‑depth discussions on topics including cultural and artistic innovation in the era of artificial intelligence, contemporary interpretation of traditional culture, and the application of digital technologies. It further enhanced young staff at China Media Group’s understanding of the integrated innovation philosophy of “Ideology + Art + Technology”, fostered mutual learning through exchanges, and explored avenues for future cooperation.
At the outset of the event, young staff from China Media Group visited the CAFA Art Museum to view exhibitions including Heterogeneous Resonance: Porcelain · Shadow Texture · Digital Sculpture, Ancient Chinese Art and Blossom. They attentively listened to young creators sharing their creative journeys, experienced the distinctive charm of diverse artistic media and digital expression forms in an immersive setting, gained insight into the innovative development trends of modern and contemporary culture and art, and obtained first‑hand experience of practical achievements stemming from the in‑depth integration of artistic creation and digital technologies, which broadened their artistic horizons for the subsequent exchanges and discussions.
Following the practical study session, young participants from both sides moved to the School of Design for thematic learning and exchanges. Lü Pinjing, Member of the Standing Committee of the Party Committee and Vice‑President of the Central Academy of Fine Arts, delivered a welcome address. He reviewed the long‑standing, close and pragmatic cooperation between CAFA and China Media Group (CMG), noting that artificial intelligence is profoundly reshaping the creation approaches, expressive forms and communication models of culture and art. He expressed the hope that this exchange would serve as an opportunity to further consolidate the foundation for bilateral cooperation, strengthen industry‑university‑research collaboration, combine academic wisdom with media communication strengths, and leverage the in‑depth integration of art and technology to develop cultural works well‑received by contemporary audiences, jointly contributing to the advancement of the Modern Chinese Civilization.
Subsequently, young participants from both sides attended a keynote presentation titled Ideology + Art + Technology: New Practical Explorations in Scientific‑Research Cooperation between China Media Group and the Central Academy of Fine Arts, delivered by Professor Cui Donghui, Executive Dean of the School of Architecture at CAFA. Drawing on years of Spring Festival Gala collaborations between CMG and CAFA, he interpreted innovative communication concepts that integrate fine traditional Chinese culture with digital technologies. He also conducted an in‑depth discussion on a new‑type cooperation model, whereby both parties build on their respective resource strengths to evolve from project‑based collaboration toward integrated industry‑university‑research partnerships, offering fresh perspectives for advancing the integrated development of “Ideology + Art + Technology”.
During the youth exchange session, seven front‑line young creators drew on their professional research and on‑the‑job practice to share insights covering traditional culture, artificial intelligence, artistic creation, visual presentation, cultural‑creative product development and other themes.
Wang Ruiying, Project Management Lead and Curator at the CAFA Institute of Art and Design, delivered a speech entitled Heterogeneous Resonance: Reflections on Tradition and the Future amid Media Collisions. Starting from the contemporary significance behind the curation and installation of the Heterogeneous Resonance exhibition, she explored new avenues for the expression of traditional culture and art generated by the interplay of diverse media.
Pan Jingru, Associate Professor of Research and Curation at the CAFA School of Design, presented Teaching AI to Understand Chinese Patterns. She shared digital‑intelligent explorations in pattern research, introduced the development of the “Texture Axis” platform model library built alongside regular teaching activities, and discussed new practices of applying artificial intelligence to empower research and teaching on traditional decorative patterns.
He Yisha, Head of the Media Department at CAFA Art Museum, spoke on The Contemporary Significance of Ceramic’s Inscription as World Heritage. Grounded in the unique properties of ceramic materials and against the backdrop of cultural‑artistic development in the AI era, she examined the contemporary implications of ceramic’s World Heritage listing and reflected on the value of traditional artistic materials in modern cultural and artistic innovation.
Li Wenlong, Associate Professor of Industry and Design at the CAFA School of Design, gave a talk titled Exploring Industrial Intelligent Manufacturing as a Language for Artistic Creation. He discussed how AI technology expands the vocabulary and practical boundaries of artistic creation through the integration of industrial intelligent manufacturing and art practice.
Yin Jiayue, Art Designer from the 5th Recording Division of the CMG Technology Bureau, presented AI‑Empowered Visual Presentation for Large‑Scale CMG Program Production and Broadcasting. Drawing on case studies including large‑scale 3D scenes, intelligent virtual studios and smart touch‑enabled tactical commentary systems deployed for programs covering the United States‑Mexico‑Canada World Cup, as well as Dream Depth featured in the 2026 Spring Festival Gala, she shared practical applications of AI in image reconstruction, real‑time interaction, intelligent programming, virtual‑physical fusion and multilingual communication, demonstrating innovative approaches whereby artificial intelligence improves quality and efficiency in producing and broadcasting major television productions.
Zhang Yuchen, Product R&D Lead of the Cultural‑Creative Industry Project Department at CCTV Enterprise Group Co., Ltd., an affiliate of CMG’s China International Television Corporation, delivered a speech entitled Upholding Fundamentals While Pursuing Innovation: Dialectical Application of Traditional Patterns in CMG Cultural‑Creations. He shared practical experience from CMG’s cultural‑creative development of traditional patterns. Centering on cultural origin tracing, visual transposition, product adaptation and IP storytelling, he explored innovative pathways for integrating traditional culture with modern lifestyles.
Chen Tianjiao, Deputy Director of the Content Planning and Editorial Department at CMG Digital Culture and Art Museum (Yangbo), presented From “Onlookers” to “Experiencers”: Exploring New Modes of Cultural Reception in the AIGC Era. Drawing on cases such as the large‑space immersive VR exhibition The Great Expedition and the AI Super‑Creation Invitational Competition, he shared explorations into how digital technologies transform cultural communication models. He reflected on how immersive experiences and AIGC‑enabled tools can transform audiences from passive “onlookers” of cultural content into active “experiencers”.
This exchange event served as an opportunity for mutual learning between young faculty from the Central Academy of Fine Arts and young editors and journalists from China Media Group, as well as an interdisciplinary and cross‑professional learning practice.
Nearly 50 participants took part in the activity, including relevant officials and student representatives from CAFA’s School of Architecture, School of Design and Art Museum, officials from the Party Committee of China Media Group Headquarters, and members of CMG’s Youth Theoretical Study Group.
Editor‑in‑Chief: He Yisha
Editor: Du Yinzhu
